As a UX Designer assigned to research Bank OPs, I contributed to the development of a portal that enables associates to craft and send messages to bank customers regarding non-marketing issues. My role involved optimizing the user flow and automating key tasks to improve efficiency and enhance the overall experience for both associates and customers.

Key Responsibilities & Achievements:

Research & Process Mapping: Conducted extensive research and collaborated with team members to map out existing processes, identify pain points, and gather insights to inform design decisions.

Flow Redesign & Automation: Redesigned the user flow, incorporating automation tools to reduce manual data input and streamline alert management, significantly increasing operational efficiency.

User-Centered Design: Focused on creating a seamless experience that empowered associates to quickly and easily manage customer communication, improving customer service and associate productivity.